Incandescent Soft White BR30 Light Bulbs provide warm, pleasing everyday light without harsh glares and shadows. These bulbs' funnel shape and reflective coating help direct light where it is needed better than a standard incandescent bulb. Bulb/Tube: Bulb; Bulb/Tube Technology: Incandescent; Bulb/Tube Type: BR30; Brightness: 470 lm.